Here are 4 Big Data trends to look for in 2016: Non-Data Scientists As we as a society have become data driven, one of the main aspects that has become clear is that finding the necessary talent has become difficult. This means that companies are often reliant on either too few staff or outsourced consultants. Therefore, 2016 is likely to see more automated platforms that can allow employees who may not have as much skill with data as others, to collect, analyze and make decisions based on this data. This could be anything from simple to use interfaces with more complex backends or simpler tasks that could create business results. Just as software became easier to use and apps cleared the playing field, Data Instruments will be more user friendly. More Sensor Driven Data The internet of things is evolving and more companies are using it, but it may well hit its tipping point in 2016. This would be sensor-to-sensor data being collected, collated and analyzed through purely sensor based collection. This can be done in multiple ways from the way that objects are interacting with another object, to the settings that people are using on particular devices. Sensor based data is unlikely to out perform transactional data (which currently makes up the majority of data collection) but is still likely to see a marked increase. It is likely that we are going to see more device-to-device data being created and collected this year, which could see this number grow beyond transactional data within the next 5 years. Deeper Customer Insight Despite the fact that transactional data is still more numerous that sensor data, 2016 may be the year that we see it being truly looked at in multi-dimensional ways to create even deeper customer insight. This could be anything from geographical data to a deeper understanding of purchasing trends according to different, oblique factors. With new technology allowing metrics to be tracked across even more areas and wearables creating even more possible trackable actions, deeper customer understanding is inevitable. And we can cut and slice the data a myriad of ways. HR Analytics Once thought of as the definition of making your employees ‘just a number’, HR Analytics are being shown to have significant benefits to both the company and its employees. We believe that 2016 is going to see more companies wake up to the positives that an effective HR strategy can bring. From optimizing workflow to tracking overall employee happiness, we are likely to see an increased use of HR analytics in 2015 as those who have adopted it within the last couple of years will be gaining ground on their competitors and those who don’t have it will need to catch up.
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