1. Expanding Customer IntelligenceBig Data is making customers never have to ask, “don’t you remember me?” ever again. Enterprises with millions of customers have always wanted to provide individual recognition to each of their customers, but it’s not easy to remember millions of people! Traditional, narrow applications of data were unable to do this. Small data meant small stories. But, Big Data captures data from many different sources, both structured and unstructured data to provide companies with a much clearer picture. Big Data is giving companies the ability to recognize and acknowledge their most valuable customers, and treat them all like rock stars!
2. Improving Operational InefficienciesThis is a tremendous opportunity for businesses to improve their value chain. Big Data allows companies to make the most of their existing investments. Again, this has to do with the large amounts of data that can be collected, consolidated and analyzed. The amount of data that we are able to gather is growing at a pace that is hard to comprehend. Services, like data analysis can truly optimize your existing systems and software, so you can get the most out of this opportunity. In the healthcare industry, analytics can be integrated into a health maintenance system to make suggestions to the physician on a treatment plan. Some services can even enable equipment, such as airplanes to determine their own maintenance schedule.
3. Data as a ServiceIt used to be that spreadsheets were our only forms of data. Now, as the volume, velocity and variety of data continue to increase, we have outgrown the spreadsheet model, and not everyone can sit down and analyze their company’s data on a computer. Most companies these days do not have the people or the tools that can analyze such complex data. This is where data analytics as a service can help. This is the cheaper alternative to having the resources, needed for data analysis, in-house. Interested in learning how big data analysis services have helped companies?
Watch this cool video on how Big Data is transforming business.